Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the owners of the website. Cookies are stored on your device's browser and allow the website or a third-party service to recognise you and make your next visit easier and more useful to you.

In addition to cookies, we may also use web beacons, pixel tags, and other similar tracking technologies. Web beacons are tiny graphics files that contain a unique identifier, similar in function to cookies, and are used to track the online movements of web users. Unlike cookies, which are stored on the user's device, web beacons are embedded invisibly on web pages.

2. Types of Cookies We Use

We use the following categories of cookies on our Website:

2.1 Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.

• wordpress_sec_* — WordPress authentication cookie. Stores your authentication details if you are logged in. Duration: Session.
• wordpress_logged_in_* — WordPress login cookie. Indicates when you are logged in and who you are. Duration: Session.
• wp-settings-* — WordPress settings cookie. Used to customise the admin interface. Duration: 1 year.
• comment_author_* — Stores the comment author's name, email, and website URL to pre-populate the comment form on return visits. Duration: 1 year.

2.2 Analytics Cookies

These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our Website. They help us to know which pages are the most and least popular and see how visitors move around the Website.

• _ga — Google Analytics cookie. Used to distinguish unique users by assigning a randomly generated number as a client identifier. Duration: 2 years.
• _ga_* — Google Analytics 4 cookie. Used to persist session state. Duration: 2 years.
• _gid — Google Analytics cookie. Used to distinguish users. Duration: 24 hours.
• _gat — Google Analytics cookie. Used to throttle request rate. Duration: 1 minute.

2.3 Advertising Cookies

These cookies are set through our Website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information but are based on uniquely identifying your browser and internet device.

• __gads — Google AdSense cookie. Used to measure interactions with the ads on our Website and prevent the same ads from being shown to you too many times. Duration: 13 months.
• __gpi — Google AdSense cookie. Used to collect data for ad targeting and measurement. Duration: 13 months.
• IDE — DoubleClick (Google) cookie. Used to serve targeted advertisements that are relevant to you across the web. Duration: 13 months.
• DSID — DoubleClick (Google) cookie. Used to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalisation. Duration: 2 weeks.
• NID — Google cookie. Used to show Google ads in Google services for signed-out users. Duration: 6 months.
• CONSENT — Google cookie. Used to store user consent preferences. Duration: 2 years.
• test_cookie — DoubleClick (Google) cookie. Used to check if the user's browser supports cookies. Duration: 15 minutes.

2.4 Functionality Cookies

These cookies enable the Website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

• Theme preference — Remembers your display preferences such as font size or dark mode settings. Duration: 1 year.
• Cookie consent — Stores your cookie consent preferences so that you are not asked repeatedly. Duration: 1 year.

3. Google AdSense Cookies

We use Google AdSense to display advertisements on our Website. Google AdSense uses cookies to serve ads based on your prior visits to our Website and other websites on the internet. Google and its advertising partners use cookies to:

• Serve advertisements based on your previous visits to this or other websites.
• Use interest categories to serve more relevant ads.
• Limit the number of times you see a particular advertisement.
• Measure the effectiveness of advertising campaigns.
• Detect and defend against fraud and abuse.

Google uses the DoubleClick cookie to enable it and its partners to serve ads based on your visit to our Website and other sites on the internet. You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page.

For more information about how Google uses data when you use our Website, visit: How Google uses data when you use our partners' sites or apps.

4. Third-Party Cookies

In addition to our own cookies and Google AdSense cookies, third-party services may set cookies on your device when you visit our Website. These third parties include:

4.1 Google Analytics

Google Analytics uses cookies to collect information about how visitors use our Website. We use the information to compile reports and to help us improve the Website. The cookies collect information in an anonymised form, including the number of visitors to the Website, where visitors have come to the Website from, and the pages they visited.

4.2 YouTube

We may embed YouTube videos in our articles. YouTube sets cookies on your device when you view a page containing an embedded YouTube video. These cookies are used by YouTube to track viewing preferences and usage statistics. We use the privacy-enhanced mode for embedded YouTube videos where possible, which prevents YouTube from setting cookies until you actively play the video.

4.3 Social Media

If you interact with social media sharing buttons or widgets on our Website, those social media platforms (such as X/Twitter, LinkedIn, GitHub, and Facebook) may set cookies to track your activity. These cookies are subject to the respective privacy policies of those social media platforms.

4.4 Cloudflare

We may use Cloudflare for content delivery and security services. Cloudflare may set cookies such as __cf_bm and cf_clearance to identify trusted web traffic, manage bot traffic, and deliver security services. These cookies are strictly necessary for the security and performance of the Website.

5. How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in the following ways:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies, delete existing cookies, or alert you when a website tries to set a cookie. The method for managing cookies varies by browser. Consult your browser's help documentation for specific instructions:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data
• Safari: Preferences > Privacy > Manage Website Data

Please note that if you disable or refuse cookies, some parts of our Website may become inaccessible or not function properly.

5.2 Google Ad Personalisation

You can opt out of personalised advertising by Google by visiting Google Ads Settings. This will not prevent ads from being displayed, but the ads you see will be less relevant to your interests.

5.3 Industry Opt-Out Tools

You can opt out of interest-based advertising by participating companies through the following industry tools:

• Network Advertising Initiative (NAI) Opt-Out
• Digital Advertising Alliance (DAA) Opt-Out
• European Interactive Digital Advertising Alliance (EDAA) Opt-Out

5.4 Google Analytics Opt-Out

You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.

6. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. There is currently no uniform standard for interpreting DNT signals. As such, our Website does not currently respond to DNT browser signals or headers. However, you can manage your privacy preferences through the cookie management methods described above.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or for other operational, legal, or regulatory reasons. We encourage you to periodically review this Cookie Policy to stay informed about how we are using cookies. The date at the top of this Cookie Policy indicates when it was last updated.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• Email: anurag@byteyogi.com
• Contact Form: Contact Us
• Website: https://byteyogi.com